I love wedding dresses—who doesn't? But so many of them look so...similar. Tidal waves of tulle with detailing every which-a-way and no way to tell them apart. Which is why I'm finding designer Ou Ma's new collection so refreshing. Each piece is remarkably unique while keeping to Ma's feminine and contemporary style. 

Ma studied and worked in the New York high fashion scene, dressing celebrities like Anne Hathaway and Kate Winslet, before moving to Vancouver and starting her own bridal business, O M Couture, in Gastown.

Most of her business comes from custom designed bridal gowns—she loves creating dresses unique to each bride—but every year she also launches her own collection, featuring just a handful of dresses.

The 2020 collection was released earlier this week and it’s going back to Ma’s roots in high fashion, with seven envelope-pushing, dare I say runway-ready looks.

The whole collection is worth checking out but here are three of my favourites.

Halter

The Elegant One

Generally I’m not a fan of halter tops—they make me feel like I’m wearing one of my mom's tankinis. The Althea Dress might just make me change my mind. The chest panel is wide enough that it won’t make your shoulders look too broad or create a dangerous side-boob spillage situation, my two biggest complaints with most halters, and the streamline sheath cut is super flattering. Plus, the beaded lace is oh-so-old Hollywood glamour and the pale blush undertones are downright dreamy. 

Faye

The Romantic One

I’m so in love with the aptly named Faye Dress.

This pearl pink A line gown is nothing short of ethereal, with layers of tulle that seem to float and delicate embroidering across a nude mesh bodice. The pink lining creates a lighter, brighter and more airy look than classic white.

But it's really the back that’s the star of the show. A feminine open cut with delicate straps gives with to pink lace florals float down the skirt. True fairy princess material. 

Jumpsuit

The Badass One

If following the crowd just isn’t your thing, you won't be able to resist the Isa Top and Heather Pant. The cropped cigarette pants are silk white satin with a small slit for elongated leg lines and beaded lace flowers adorn the bodice and cuffs of the organza peplum, adding just the right amount of feminine sweetness to the bold look. A detachable tulle train adds real wow-factor walking down the isle (and ensures optimal danceability later). 

Photography: Inga Avedyan     
Makeup and Hair: The Artistry Collective
Floral Design: Eriko Semitsu    
Model: Soomin