Vancouver Lingerie Boutique Unveils New Campaign Using Real Women's Bodies
By now you may have seen the above image at bus stops or on the shopping bags of passing fashionable women. What you may not have known is that the abstract watercolour-like shapes are actually impressions from the bodies of real local women. As part of its rebranding efforts, long-time Vancouver institution Diane's Lingerie invited a variety of women — customers, bloggers, media (including yours truly!) and influencers — to participate in an unusual "painting" session.
Like many of the other women who participated, I attended my personal painting session with some trepidation. Cover my naked body with paint and press it on a canvas? Not something that happens every day. But the friendly Diane's Lingerie team and their volunteers put me at ease immediately and the session ended up being a messy but unforgettably fun experience — like fingerpainting using your entire torso.
The resulting one-of-a-kind paintings were displayed for one night recently at the "Art of a Woman" exhibit at Vancouver's Bau-Xi Gallery, where they were auctioned off in support of the Canadian Breast Cancer Foundation. But the artwork has also found a new home at the bright and newly renovated Diane's Lingerie on South Granville, in the form of window displays, signage, bags and more. With the tag line "Every Body Is Different. We Fit Them All" the art is a perfect celebration of the store's philosophy.
As owner Sharon Hayles explains, "At Diane’s Lingerie, we see women of varying shapes and sizes come through our doors, and we fit them all. As part of our rebrand, we wanted to honour those real women that come into our store every day."
It's a noble sentiment — but also an authentic expression of the welcoming service at Diane's Lingerie. If you've never been to Diane's for a bra fitting before, we strongly encourage you to go. Thanks to their warm, professional staff, you'll walk out feeling great about how you look. It's amazing what a properly fitting bra (not to mention the store's beautiful French lingerie) can do to boost a woman's confidence.
(As a side note, I just picked up the prettiest strapless Marie Jo bra there — it's honestly the first strapless I've ever owned that stays in place. Perfect to wear under a summer dress — and, of course, your strapless wedding gown.)
For a glimpse at the painting process in action, check out the video below: